Article
12 min read
Fund the Whole Phase, or Don't Start It
Why programmes that raise only to the next gate stall there, what a development phase costs, and how factories treat stop-start customers.
- funding
- hardware startups
- npi
- manufacturing
Insights
Funding and validation
Hardware is fundable again, but under different labels and against different evidence than in the last cycle. These pieces cover how the money actually moves: which demand signals a serious investor treats as real, why the deep tech rebrand changed who gets funded, and why a round sized to reach the next gate tends to stall at it. The recurring argument is that evidence and money have to be sequenced together, because a hardware programme cannot pause cheaply.
Article
12 min read
Ideas Are Cheap. Buyers Are Expensive.
How to test demand for a connected product in 2026, which signals count, and why a working prototype stopped being evidence.
- hardware startups
- validation
- demand testing
- pre orders
Article
12 min read
The Money Came Back for Hardware. It Just Stopped Calling Itself That.
How hardware startups get funded in 2026: the deep tech rebrand, what a seed has to prove, and the European stack outside VC.
- hardware startups
- funding
- venture capital
- deep tech
Get started
Tell us what you are building.
A short conversation is usually enough to tell whether we are the right team for it. We will say so if we are not.