Insights
What it costs to be allowed to sell, and what it costs to keep selling. These pieces map EU and US certification for connected hardware with the 2026 deadlines that are already live, count the two thirds of the company that is not the device, and read the post-mortems of the hardware companies that died between 2023 and 2026. Most of those deaths were commitments hardened before the evidence arrived.
Article
13 min read
The app, the returns desk, the channel, the packaging register and the liability all outlive your launch. Budget for the two thirds nobody demos.
Article
14 min read
What certification costs for connected hardware in the EU and US in 2026, and which deadlines are already live.
Article
14 min read
What Humane, Northvolt, Moxie, Arrival and Cana died of, and the practical way to avoid each cause of death.
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